Identification of the basic steps that media adopted to build the agenda of Choi Yuen village issue Group 5 Mass Communication Theories 2010 085013 CHAN, TSZ HIN 085016 LEE, TSZ WAI 085038 LAM, HON SHAN 085062 HO, SO YING 085110 CHENG, WAI LAM 085123 CHOU, WAI CHAK 085154 PANG, PO YI 095147 LI, MAN YAN 095159 YIU, WAI SHAN Group 5 Mass Communication Theories 2010 1
議題設定報告 Identification of the basic steps that media adopted to build the agenda of Choi Yuen village issue AGENDA SETTING THEORY 議題設置理論 議題設定是傳播學的理論 屬於傳媒影響的課題 議題設定指大眾傳播媒介通 過報導取向及數量去影響受眾關注的議題 議題設定的步驟 1.Highlight an issue 強調某事件 2.Decide the amount of news coverage 決定新聞的偏幅和數量 3. Frame the issue 只框起事件的某部分 4.Language implication 語言含意 5.Link events to secondary symbols 將事件與其他符號連上關係 6.Need well-known & credible speakers 以名人支持說法 Group 5 Mass Communication Theories 2010 2
1. Highlight an issue 2010 1 218 A01 2. Decide the amount of news coverage 2010 1 2009 5 2010 4 20200 1 222 2010-01-02 A04 955 80 2010-01-02 A02 485 2010-01-06 A02 793 669 669 2010-01-06 A02 1093 2010-01-08 A02 2777 2010-01-08 A02 1327 2010-01-08 A01 595 vs 2010-01-08 A01 1303 80 2010-01-09 A01 561 Group 5 Mass Communication Theories 2010 3
啱 啱 2010-01-15 A02 2300 2010-01-16 A02 1954 2010-01-16 A01 1468 2010-01-18 A01 1254 2010-01-19 A02 515 2010-01-19 A02 677 2010-01-22 A02 442 Group 5 Mass Communication Theories 2010 4
3. Frame the issue 4. Language implication 80 669 / 2010-01-19 / A02 2010-01-16 / A01 I see you 669 9 I see you 2010-01-16 / A02 Group 5 Mass Communication Theories 2010 5
/ 2010-01-16 / A02 2010-01-15 / A06 80 2010-01-08 / A01 vs 2010-01-08 / A01 埗 K20 2010-01-06 / 666 ( ) 2010-01-05 / A04 80 Group 5 Mass Communication Theories 2010 6
5. Link events to secondary symbols 2010-01-07 A04 16% 2.8 2010-01-08 A01 2010-01-19 A04 2010-01-13 A04 Group 5 Mass Communication Theories 2010 7
6. Need well-known & credible speakers 2010-01-05 /A04 ( ) 2010-01-06 / ( ) 666 2010-01-05 /A04 ( ) 2010-01-06 /A02 ( ) 07 衞 80 哋 咗 嘅 2010-10-26 / ( ) Group 5 Mass Communication Theories 2010 8
2010-01-15 /C02 ( ) 嘢 咗 嘅 2010-01-15 /C02 ( ) o 2010-01-15 /C02 ( ) 嘅 喺 嘅 Group 5 Mass Communication Theories 2010 9