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1 ( ) 1. Digital Content (1) (TV Game) (PC Game) ( H a n d h e l d G a m e ) (2) 1-1 Digital Content Industry in Taiwan

2 ( 2 D / 3 D ) ( F l a s h ) I P ( P D A ) ( ) (3) C. P K I IDC ( / ) D. / Vo I P E - m a i l V P N I P - V P N (4) E. ( ) (7) C D D V D V C D ( ) K T V M O D ( ) (5) (Authoring To o l s ) (Steaming Media) (Embedded System) ( Web Content Management; WCM) (Enterprise Content Management; ECM) (Digital Asset Management; DAM) (Digital Right Management; DRM) (8) (6) A. ( e - p u b l i s h i n g ) (digital distribution) (enabling services) B. ( ) ( m e t a d a t a ) 1-3 Digital Content Industry in Taiwan

3 1-1 (9) 2. / P D A M P 3 ( 1-1 ) ( ) ( ) / 7 GNP(Gross National Product) John Kenneth Galbraith GNE(Gross National Enjoyment) 1-5 Digital Content Industry in Taiwan

4 ( 1-1 ) I T ( ) ( ) ( ) , , % 63 % 43 % 38 % 34 % 7 % ~ 30 % 2004 ~ % ~ 30 % / , , , , 30 % 1-7 Digital Content Industry in Taiwan

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6 ( Taipei Game Show) (Game Star) ( ) 6. ( Tokyo Game Show To k y o A n i m a D i c o n B C W W E 3 M I P C O M ) ( ) Digital Content Industry in Taiwan 1-12

7 Wo r l d Intellectual Property Org a n i z a t i o n W I P O The WIPO Copyright Tr e a t y W C T The WIPO Performance and Phonograms Tr e a t y W P P T The Digital Millennium Copyright Act of 1998 D M C A (1) a b. c. d. e f. g h. 9 1 A. access controls ( Te c h n o l o g i c a l ( Protection Measures) ) copy controls 1-13 Digital Content Industry in Taiwan 1-14

8 B. (Random Access M e m o r y R A M ) 2003 D ( ) C Digital Content Industry in Taiwan 1-16

9 (2) a. b. c. d e. (3) A. ( O rganization for Economic Cooperation and Development, OECD) B. A. B Digital Content Industry in Taiwan 1-18

10 C. a. b D. c. d E. 10 F. G. a. 20 b. ( ) (stock option) H. ( ) 1-19 Digital Content Industry in Taiwan 1-20

11 (4) ( ) ( ) ( ) A. B. C. ( ) D. E F. G. H. B. A. a. B. b. C. c. d D. ( ) e. f ( ) g. h E. i. F. A Digital Content Industry in Taiwan 1-22

12 ( ) R F I D R F I D , 227 1, , 010 4, X b o x DCAj(Digital Content Association of Japan) SCEI(Sony Computer Entertainment Inc.) P S 2 S O N Y Aniplex Inc. Vo l t e x 19 ( ) P i x a r Bud Luckey Osnat Shurer Blue Sky 1. Carl Ludwig D r e a m Wo r k s Teddy Ya n g ( ) X b o x 1. X b o x 5 93 X b o x 9 1, Digital Content Industry in Taiwan 1-24

13 M P E G - 4 OMA DRM ( ) ( ) ( ) 4. 6 CMMI Level 2 CMMI Level 3 e ( ) ( Tokyo Animate) L o g o ( E 3 ) E E 3 S u m m y X-Box Live E 3 Team Xbox (IGN Netowrk) Best of E Most Innovative 1-25 Digital Content Industry in Taiwan 1-26

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15 C G ( ) D r e a m Wo r k s G o o g l e AOL Time Wa r n e r (Creative Industries Task Force) EIC(Entertainment Industry Coalition for free trade, 2003) F C C ( 1-3 ) (Motion Picture Association of America; MPA A ) 301 W TO ( 1-2 ) / / 8 2. (1) ( C r e a t i v e ( ) Higher Education Forum) 1 2 ) 3 4 ) (National Film Board; NFB) (2) A. C o - p r o d u c t i o n Digital Content Industry in Taiwan 1-30

16 B. 13 C , % ( ) 1. e-japan e - J a p a n e - J a p a n ( 1-4 ) ( 1-5 ) ( ) 1. Online Digital Contents 6 5 % 2002 G a m e 1 5, G a m e , Contents Korea Vision 21 G a m e ( 1-6 ) 2. ( ) , , e - J a p a n / Digital Content Industry in Taiwan 1-32

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內容產業年鑑 2012 Taiwan

內容產業年鑑 2012 Taiwan 內容產業年鑑 2012 Taiwan 局長序隨著媒體娛樂及文化內容越來越受到重視數位內容發展已成為備受關注的明星產業 2012 年由於全球經濟不景氣的強烈衝擊臺灣數位內容產業發展面臨嚴峻的考驗產值較2011年仍微幅成長5.59% 約為新台幣6,338億元其中主要產業(含遊戲動畫影音學習及數位出版/典藏)產值達到新台幣2,108億元為協助國內廠商進行多元內容開發及創造衍生價值