一 调研说明中商情报网全新发布的 Travel and Tourism in Vietnam 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资

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1 Travel and Tourism in Vietnam Customer Service Hotline: Page 1 of 16

2 一 调研说明中商情报网全新发布的 Travel and Tourism in Vietnam 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Travel and Tourism in Vietnam 出版日期 May/2011 报告格式 PDF 电子版或纸介版 交付方式 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Travel and Tourism indus try in Vietnam. With this market report, you ll be able to explore in detail the changing shape and pote ntial of the industry. You will now be able to plan and build strategy on real industry data and projecti ons. The Travel and Tourism in Vietnam market research report includes: Analysis of key supply-side and demand trends Detailed segmentation Customer Service Hotline: Page 2 of 16

3 Historic volumes and values, company and brand market shares Five year forecasts (of market share, market trends, market growth) Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Travel and Tourism in Vietnam? What are the major brands in Vietnam? What are the major brands in Vietnam? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY Strong recovery after economic downturn The travel and tourism market recorded a strong performance in 2010 as the impacts of economic dow nturn eased off. Number of inbound, outbound and domestic tourists all logged doubledigit growth during the year. Many retailer services, such as airlines, accommodation and other travel retail services also saw much stronger growth compared to the previous year. Low-cost was the buzz word Although people started to travel again, cost remained the major concern for many. Economic downtu rn in led to bonus cut-offs for many employees. Besides, doubledigit high inflation in 2010 led to rapidly rising commodity prices, which further tightened people s tr avel budgets. Thus, many chose to travel cheap. Lowcost airlines were strongly favoured compared to standard airlines. 4- and 5- star hotels also had to give discounts and promotions to maintain their occupancy rate was the year of festivals 2010 saw the biggest festival ever organised in Vietnam, the celebration of Ha Noi s 1,000th annivers ary. The event drew lots of attention from domestic and inbound tourists alike. Even though the event organisation experienced some hiccups, it was generally considered a success, which helped to promot Customer Service Hotline: Page 3 of 16

4 e tourism to Ha Noi and surrounding areas. Beside this, there were many other festivals organised acro ss the countries, which created lots of excitement and interest, especially from the domestic travellers. State-owned companies lead the market Vietnam s travel and tourism industry is heavily controlled by the government. Strong government su pported, stateowned companies continued to lead the market. Big players, such as Vietnam Airlines and SaigonTou rist dominated air transportation, car rentals, travel retail, and accommodation. However, with more o pen policies in recent years, together with the rise in number of small and medium travel service opera tors, these leading positions could be threatened over the forecast period. Strong growth expected for the future With signs of recovery in 2010, the travel and tourism market is expected to see stronger growth over t he forecast period. Rising disposable incomes and improving living standards will be strong contributi ng factors, as travelling become more affordable for more people. Better policies from the government will also help to attract more inbound tourists. Thus, doubledigit growth is expected to be seen over the forecast period for the industry as a whole. Table of Contents : Travel And Tourism in Vietnam - Industry Overview EXECUTIVE SUMMARY Strong recovery after economic downturn Low-cost was the buzz word 2010 was the year of festivals State-owned companies lead the market Strong growth expected for the future KEY TRENDS AND DEVELOPMENTS Economic recovery bolsters tourism s growth Big marketing efforts from the National Administration of Tourism Legislative Environment Waive of Visa application fees for tourists going on Vietnam Your Dest ination program Legislative environment: Tour guides to use new magnetic cards Weak management hinders growth Customer Service Hotline: Page 4 of 16

5 More festivals to attract tourists Budget hotels lose attractiveness to domestic travellers Internet developments foster industry growth DEMAND FACTORS Table 1 Leave Entitlement: Volume Table 2 Holiday Demographic Trends Table 3 Holiday Takers by Sex Table 4 Holiday Takers by Age Table 5 Seasonality of Trips BALANCE OF PAYMENTS Table 6 Balance of Tourism Payments: Value MARKET INDICATORS Table 7 Length of Domestic Trips: Table 8 Length of Outbound Departures: DEFINITIONS Tourism Flows Tourism Receipts and Expenditure Travel Accommodation Transportation Car Rental Travel Retail Travel retail online sales Tourist Attractions Casinos Circuses Health and Wellness Internet Transactions Summary 1 Research Sources Travel And Tourism in Vietnam - Company Profiles Cong ty du lich va tiep thi giao thong van tai (Vietravel) in Travel and Tourism (Vietnam) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND COMPETITIVE POSITIONING Customer Service Hotline: Page 5 of 16

6 Summary 3 Vietnam Travel & Marketing Transport Co Ltd (Vietravel): Competitive Position 2010 Jetstar Pacific Airlines Joint Stock Aviation Co in Travel and Tourism (Vietnam) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND COMPETITIVE POSITIONING Summary 5 Jetstar Pacific Airlines Joint Stock Aviation Co: Competitive Position 2010 SaigonTourist Holding Co in Travel and Tourism (Vietnam) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND COMPETITIVE POSITIONING Summary 7 SaigonTourist Holding Co: Competitive Position 2010 Vietnam Airlines Corp in Travel and Tourism (Vietnam) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND COMPETITIVE POSITIONING Summary 9 Vietnam Airlines Corp: Competitive Position 2010 Car Rental in Vietnam - Category Analysis TRENDS As there were an increasing number of tourists shifting from traveling on organised tour groups to fr ee and easy or backpacking tours, they preferred car rental. There were around 2,400 car rental operat ors in the market by the end of Fleet sizes also saw an increase, making a total of 127,000 cars i n the market. COMPETITIVE LANDSCAPE SaigonTourist Holding Corporate continued to be the leader in car rental in 2010 with total sales of VND484 billion, an increase of 36% on Mai Linh Co took second place with total sales of VND billion. Over the forecast period, growth is expected to be stable. However, the category is not expected to se e any major hike in growth due to the fact that many people are still not used to driving themselves. O n the other hand, growth is supported by the rising number of domestic and inbound tourists, as well a Customer Service Hotline: Page 6 of 16

7 s the development of the land transportation infrastructure. CATEGORY DATA Table 9 Car Rental Sales by Category and Location: Value Table 10 Car Rental Sales: Internet Transaction Value Table 11 Structure of Car Rental Market: Table 12 Average Car Rental Duration by Category Table 13 Car Rental Time of Booking: % Breakdown Table 14 Car Rental Market Shares Table 15 Car Rental Brands by Key Performance Indicators 2010 Table 16 Forecast Car Rental Sales by Category and Location: Value Table 17 Forecast Car Rental Sales by Category: Internet Transaction Value Health and Wellness Tourism in Vietnam - Category Analysis TRENDS Health and wellness tourism in Vietnam is still in its nascent stage. In 2010, spas werethe only comp onent of health and wellness tourism offered in Vietnam. It saw high growth of 26%, mostly because o f its emergence from a low base. Spas will still account for most of the revenue of health and wellness tourism. It is expected thathealt h and wellness tourism will generate about VND8.5 trillion in 2015, growing at a CAGR of 14%in co nstant value terms over the forecast period. Vietnamese tourists will be familiar with spa services, but most of the revenue from health and wellness tourism will still come from international tourists. CATEGORY DATA Table 18 Number of Hotel/Resort Spas: Units Table 19 Health & Wellness Tourism Sales by Category: Value Table 20 Spa Consumer Markets: Domestic Tourism Table 21 Spa Consumer Markets: Arrivals Table 22 Forecast Health & Wellness Tourism Sales by Category: Value Tourism Flows Domestic in Vietnam - Category Analysis TRENDS Overall domestic trips increased by 16% from Ha Noi and Ho Chi Minh city were still the mos t popular destinations in 2010; each location received about six million trips. However, robust growth was mainly contributed by emerging destinations, such as Hue and Quang Nam in central Vietnam, w Customer Service Hotline: Page 7 of 16

8 hich observed growth of 10% and 15% in number of trips accordingly. DESTINATIONS MODE OF TRANSPORT LEISURE BUSINESS DOMESTIC TOURIST EXPENDITURE Growth of domestic travel, though it cannot enjoy the extraordinary high growth seen in 2010, is exp ected to grow at a healthycagr of 12% over the forecast period. CATEGORY DATA Table 23 Domestic Tourism Travel by Destination: Table 24 Domestic Tourism Travel by Purpose of Visit and by Mode of Transport: Table 25 Domestic Tourist Expenditure: Value: Table 26 Method of Payments for Domestic Tourism Spending: % Breakdown Table 27 Forecast Domestic Tourism Travel by Purpose of Visit and by Mode of Transport: Table 28 Forecast Domestic Tourist Expenditure: Value: Tourism Flows Inbound in Vietnam - Category Analysis TRENDS During Q1 2010, Vietnam tourism was still affected by global recession. People cut back on travelin g due to their decrease in 2009 bonus. However, from Q22010 and thereafter, tourists started to come back, making the overall number of arrivals increased by 19% from COUNTRY OF ORIGIN LEISURE BUSINESS MODE OF TRANSPORT CITY ARRIVALS INCOMING TOURIST RECEIPTS BY COUNTRY Arrivals to Vietnam is expected to grow at a CAGR of 5% during the forecast period. Continuous ad vertising and promotional efforts from the government will bolster growth. Improvements in infrastruc ture and tourism services in the country are also expected to draw more returning tourists. CATEGORY DATA Customer Service Hotline: Page 8 of 16

9 Table 29 Arrivals by Country of Origin: Table 30 Leisure Arrivals by Type Table 31 Business Arrivals: MICE Penetration Table 32 Arrivals by Mode of Transport: Table 33 Arrivals by Purpose of Visit: Table 34 Incoming Tourist Receipts by Country: Value Table 35 Tourism Expenditure by Category: Value Table 36 Method of Payments for Incoming Tourist Receipts: % Breakdown Table 37 Forecast Arrivals by Country of Origin: Table 38 Forecast Arrivals by Mode of Transport: Table 39 Forecast Arrivals by Purpose of Visit: Table 40 Forecast Incoming Tourist Receipts by Country: Value Table 41 International Arrivals by City Tourism Flows Outbound in Vietnam - Category Analysis TRENDS As there was little impact of the global financial crisis on Vietnam s economy, the number of outbou nd tourists increased by 17% from Growth was fostered by two main reasons. Firstly, there were groups of people who already had high incomes and became regular travellers. Secondly, as the econ omy improved, people had more money and were willing to spend on travelling abroad. Moreover, wit h the growth of low cost carriers, flights to nearby countries such as Singapore or Thailand or Malaysi a are as cheap as flights between Ha Noi and Ho Chi Minh City, thus, more people chose to travel abr oad. DESTINATIONS LEISURE BUSINESS MODE OF TRANSPORT OUTGOING TOURIST EXPENDITURE BY COUNTRY Over the forecast period, the number of Vietnamese people travelling abroad will continue to increas e, mainly among middle-class and upperclass families. Their most popular destinations are still neighbouring countries, such as China, Singap ore, and Thailand. Though, as people have more disposable income, they will switch to other further a nd more expensive countries, such as Japan, South Korea or European countries. Customer Service Hotline: Page 9 of 16

10 CATEGORY DATA Table 42 Departures by Destination: Table 43 Leisure Departures by Type Table 44 Business Departures: MICE Penetration % Breakdown Table 45 Departures by Mode of Transport: Table 46 Departures by Purpose of Visit: Table 47 Outgoing Tourist Expenditure by Country: Value Table 48 Outgoing Tourist Expenditure by Category: Value Table 49 Method of Payments for Outgoing Tourism Spending: % Breakdown Table 50 Forecast Departures by Destination: Table 51 Forecast Departures by Mode of Transport: Table 52 Forecast Departures by Purpose of Visit: Table 53 Forecast Outgoing Tourist Expenditure by Country: Value Tourist Attractions in Vietnam - Category Analysis TRENDS Vietnam is rich in cultural sites and natural landscapes. There were six UNESCO World Heritage Sit es in the country by 2010, one of which was added during that year itself. These were also the major at tractions for inbound and domestic tourists, such as Ha Long Bay, Phong Nha Ke Bang National Par k, Hoi An Ancient Town and the Complex of Hue Monuments. As such, historic buildings/sites and n atural parks/areas of natural beauty accounted for nearly 95% of revenue. National parks/areas of natural beauty and historic sites will remain the favourite destinations for bot h domestic and international tourists during the forecast period. These will be boosted by both govern ment marketing campaigns as well as promotions from service providers and industry players. The nat ional flag carrier, Vietnam Airlines, also continuously advertises these attractions to foreign tourists. CATEGORY DATA Table 54 Tourist Attractions Sales by Category: Value Table 55 Tourist Attractions Visitors by Category: Table 56 Leading Tourist Attractions by Visitors Table 57 Forecast Tourist Attractions Sales by Category: Value Table 58 Forecast Tourist Attractions Visitors by Category: Transportation in Vietnam - Category Analysis Customer Service Hotline: Page 10 of 16

11 TRENDS As the economy recovers from the crisis, tourism in Vietnam experienced high growth. It led to stron g double-digit growth in transportation. Air transportation also recorded doubledigit growth in The year saw the disappearance of Indochina Airlines, and the emergence of Air Mekong, which had its first flight in October Jetstar Pacific remained the only lowcost carrier in the market and gained more popularity rapidly. AIRLINES COMPETITIVE LANDSCAPE Vietnam Airlines continued to be the leading airline in Vietnam. Despite its higher priced air tickets, compared to Jetstar Pacific, Vietnam Airlines had the advantage of its wider networks of flying routes with 44 international and domestic destinations. It also had a larger fleet size, with better service and f acilities than Jetstar Pacific. As the Vietnam tourism market is expected to see stronger growth during the forecast period in terms of number of tourists, the transportation industry will also get a boost. This results in a constant value CAGR of 9% over the forecast period. CATEGORY DATA Table 59 Transportation Sales by Category: Value Table 60 Transportation Sales: Internet Transaction Value Table 61 Airline Capacity: Table 62 Airline Utilisation: Table 63 Airline Passengers Carried by Distance: Table 64 Airline Market Shares Table 65 Airline Brands by Key Performance Indicators 2010 Table 66 Forecast Transportation Sales by Category: Value Table 67 Forecast Transportation Sales: Internet Transaction Value Travel Accommodation in Vietnam - Category Analysis TRENDS As the global economy s outlook was better in 2010, international tourists were coming back to Viet nam. Vietnamese tourists were also more willing to spend their money to travel. Tour agents and hotel s, especially the luxury ones, tried to reduce their prices and therefore, hotel rooms were almost filled up. The occupancy rate of travel accommodation in Vietnam was among the highest; average about 80-85%. Customer Service Hotline: Page 11 of 16

12 HOTELS COMPETITIVE LANDSCAPE SaigonTourist Holding Co continues to be the leading accommodation provider in The compa ny owned a total of 56 hotels nationwide. The company was trying to establish its presence in the glob al market by considering buying five luxury hotels in the US, Japan, and other countries. In terms of d omestic tourism, the company made great efforts to develop MICE tourism and advertise its MICE ser vices to other countries. As the country hopes to target more MICE tourists to come to Vietnam, more luxury hotels will need to be built. For example, Accor Vietnam will develop 12 more hotels and resorts, with more than 2,00 0 rooms, which are expected to be launched in It is expected that there will be a race for busines s among luxury hotels. CATEGORY DATA Table 68 Travel Accommodation Sales by Category: Value Table 69 Travel Accommodation Outlets by Category: Units Table 70 Travel Accommodation by Broad Category: Number of Rooms Table 71 Regional Hotel Parameters 2010 Table 72 Travel Accommodation Sales: Internet Transaction Value Table 73 Hotel National Brand Owners by Market Share Table 74 Hotel Brands by Key Performance Indicators 2010 Table 75 Forecast Travel Accommodation Sales by Category: Value Table 76 Forecast Travel Accommodation Outlets by Category: Units Table 77 Forecast Travel Accommodation Sales: Internet Transaction Value Travel Retail in Vietnam - Category Analysis TRENDS The economic crisis negative effect died out, and tourists started to come back to Vietnam. Local to urists were also more willing to travel. Therefore, travel retail sales recorded much stronger growth th an the previous year. LEISURE TRAVEL BUSINESS TRAVEL ONLINE TRAVEL COMPETITIVE LANDSCAPE SaigonTourist continued to lead travel retail in The company has hotels and resorts, including Customer Service Hotline: Page 12 of 16

13 five 5- star hotels located in Ho Chi Minh City and many other luxury hotels all over the country. It also deve loped tourist zones such as Can Gio, Binh Chau Ho Coc, etc. for ecology tours. With its expertise an d facilities, SaigonTourist was the leader in both leisure and business travel. Travel retail is expected to see stable growth over the forecast period. People will continue to favour tour packages when they want to explore places that they are not familiar with. CATEGORY DATA Table 78 Travel Retail Outlets by Category: Units Table 79 Travel Retail Products Sales: Value Table 80 Corporate Business Travel Retail Products Sales: Value Table 81 Leisure Travel Retail Products Sales: Value Table 82 Travel Retail Online Sales by Category: Internet Transaction Value Table 83 Travel Retail Online Sales by Category: Internet Transaction Value Table 84 Travel Retail Products Market Shares Table 85 Travel Retail Products Brands by Key Performance Indicators 2010 Table 86 Forecast Travel Retail Outlets by Category: Units Table 87 Forecast Travel Retail Products Sales: Value Table 88 Forecast Corporate Business Travel Retail Products Sales: Value Table 89 Forecast Leisure Travel Retail Products Sales: Value Table 90 Forecast Travel Retail Online Sales by Category: Internet Transaction Value 访问中商情报网 : 报告在线阅读 : 三 研究机构 中商情报网 ( 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投 Customer Service Hotline: Page 13 of 16

14 资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内 外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨 询 兼并重组决策及战略咨询服务 中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 服务研究咨询项目咨询投行咨询专项咨询竞争情况调研 内容行业研究报告 行业投资咨询报告 市场调查项目计划 可行性研究 价值分析 风险分析 商业计划书 项目融资 资金申请 资产评估 政府项目立项 产业园区规划咨询 PE 及 VC 投资咨询 IPO 咨询消费者研究 渠道研究 营销咨询 管理咨询 市场进入策略咨询竞争对手调研及监测 竞争策略研究 竞争环境研究 监测 企业战略研究 市场营销 / 促销策略分析 合作伙 Customer Service Hotline: Page 14 of 16

15 伴调研 数据库咨询 中国行业财务数据库 中国企业财务数据库 产品进出 口数据库 中商情报网在调查工作中能够很好的借助国家部办委 行业协会等部门的资源为客户提供服务 ; 高层访谈的执行能力, 能够访问国家各个部委为企业提供全方位的政策导向 行业规划 ; 多年来针对工业领域的企业及用户调研的庞大数据库资源, 历史数据和企业 用户数据非常丰 福 国内权威市场研究公司, 具有行业内良好知名度 拥有多项自主开发的研究模型及专项咨询产品, 提供专业化的 市场研究整体解决方案 由国际专家和本土行业专家组成的资深项目团队, 为客户提供精准的研究服务 权威数据采集渠道, 持续 10 年的数据监测,7 年的国内市场研究经验, 超过 1000 多个市场研究案例 中商情报网订购单回执表 单位名称联系人地址 邮编 部门联系电话手机传真 报告名称 : Travel and Tourism in Vietnam 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 Customer Service Hotline: Page 15 of 16

16 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 : 备注 : 此帐户可开具增值税普通发票 开户行 : 中国工商银行深圳黄贝支行 指定账号 开户名 : 深圳中商智业投资顾问有限公司 帐号 : 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 : 备注 : 此帐户只可开具增值税普通发票 款到后, 发票随后寄发 此账号为唯一指定账号 电话 : 传真 :(0755) 联系方法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 : 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 : 网址 : 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline: Page 16 of 16