一 调研说明中商情报网全新发布的 Sanitary Protection in the Philippines 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料,

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1 Sanitary Protection in the Philippines Customer Service Hotline: Page 1 of 9

2 一 调研说明中商情报网全新发布的 Sanitary Protection in the Philippines 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Sanitary Protection in the Philippines 出版日期 Jul/2011 报告格式 PDF 电子版或纸介版 交付方式 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Sanitary Protection indust ry in Philippines. With this market report, you ll be able to explore in detail the changing shape and po tential of the industry. You will now be able to plan and build strategy on real industry data and projec tions. The Sanitary Protection in Philippines market research report includes: Analysis of key supply-side and demand trends Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Customer Service Hotline: Page 2 of 9

3 Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Sanitary Protection in Philippines? What are the major brands in Philippines? What are the key new product launches in the sanitary protection market? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis TRENDS Competition within sanitary protection continued to increase in Several key players launched p roduct extensions to capture a wider group of users and further improve their positions. For example, Procter & Gamble introduced Whisper Cottony Clean sanitary napkin in the third quarter of 2010 whil e JS Unitrade Merchandise launched Charmee Go Girl pantyliner in a rose scent and resealable pack format and Charmee Light with wings in the first half of COMPETITIVE LANDSCAPE Johnson & Johnson continued to lead sales in 2010 due to its strong product portfolio, which include s top brands Modess and Carefree. The company was able to establish a loyal consumer base as it was one of the pioneers within sanitary protection in the Philippines. Johnson & Johnson s extensive distri bution network also helped to ensure the wide availability of its products via various retail channels. PROSPECTS Competition within sanitary protection is expected to heighten over the review period due to the chan ging preferences favouring lower priced brands of a significant number of Filipinas (Filipino wom en). Companies selling standard brands are expected to focus on research and development to different iate their products and will highlight additional attributes or quality upgrades in order to sustain deman d. Players with economy products will continue to follow low price strategies, offering cheaper alterna tives to other sanitary protection brands. Customer Service Hotline: Page 3 of 9

4 Table of Contents : Sanitary Protection in the Philippines - Category Analysis HEADLINES TRENDS Competition within sanitary protection continued to increase in Several key players launched p roduct extensions to capture a wider group of users and further improve their positions. For example, Procter & Gamble introduced Whisper Cottony Clean sanitary napkin in the third quarter of 2010 whil e JS Unitrade Merchandise launched Charmee Go Girl pantyliner in a rose scent and resealable pack format and Charmee Light with wings in the first half of COMPETITIVE LANDSCAPE Johnson & Johnson continued to lead sales in 2010 due to its strong product portfolio, which include s top brands Modess and Carefree. The company was able to establish a loyal consumer base as it was one of the pioneers within sanitary protection in the Philippines. Johnson & Johnson s extensive distri bution network also helped to ensure the wide availability of its products via various retail channels. PROSPECTS Competition within sanitary protection is expected to heighten over the review period due to the cha nging preferences favouring lower priced brands of a significant number of Filipinas (Filipino wo men). Companies selling standard brands are expected to focus on research and development to differe ntiate their products and will highlight additional attributes or quality upgrades in order to sustain dem and. Players with economy products will continue to follow low price strategies, offering cheaper alter natives to other sanitary protection brands. CATEGORY DATA Table 1 Sanitary Towels by Type of Use: % value analysis Table 2 Retail Sales of Sanitary Protection by Category: Value Table 3 Retail Sales of Sanitary Protection by Category: % Value Growth Table 4 Sanitary Protection Retail Company Shares Table 5 Sanitary Protection Retail Brand Shares Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth Sanitary Protection in the Philippines - Company Profiles JS Unitrade Merchandise Inc in Tissue and Hygiene (Philippines) Customer Service Hotline: Page 4 of 9

5 STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 2 JS Unitrade Merchandise Inc: Competitive Position 2010 Mega Soft Hygienic Products Inc in Tissue and Hygiene (Philippines) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 4 Mega Soft Hygienic Products Inc: Competitive Position 2010 Papertech Inc in Tissue and Hygiene (Philippines) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION PRIVATE LABEL Tissue and Hygiene in the Philippines - Industry Context EXECUTIVE SUMMARY Economic recovery improves market performance in 2010 Economy and private label brands continue to drive growth Domestic players threaten dominance of multinationals Supermarkets and hypermarkets remains leading retail channel Stable and positive growth projected for forecast period KEY TRENDS AND DEVELOPMENTS Economic recovery improves market performance in 2010 Economy and private label brands continue to drive growth Rising consumer and company environmental awareness Widespread use of celebrity ambassadors and in-store promotions Supermarkets and hypermarkets remain preferred retail channel MARKET INDICATORS Table 8 Birth Rates Customer Service Hotline: Page 5 of 9

6 Table 9 Infant Population Table 10 Female Population by Age Table 11 Total Population by Age Table 12 Households Table 13 Forecast Infant Population Table 14 Forecast Female Population by Age Table 15 Forecast Total Population by Age Table 16 Forecast Households MARKET DATA Table 17 Retail Sales of Tissue and Hygiene by Category: Value Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth Table 19 Tissue and Hygiene Retail Company Shares Table 20 Tissue and Hygiene Retail Brand Shares Table 21 Penetration of Private Label by Category Table 22 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis Table 23 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2010 Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth DEFINITIONS Summary 6 Research Sources 访问中商情报网 : 报告在线阅读 : 三 研究机构 中商情报网 ( 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内 Customer Service Hotline: Page 6 of 9

7 外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨 询 兼并重组决策及战略咨询服务 中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 服务研究咨询项目咨询投行咨询专项咨询竞争情况调研 内容行业研究报告 行业投资咨询报告 市场调查项目计划 可行性研究 价值分析 风险分析 商业计划书 项目融资 资金申请 资产评估 政府项目立项 产业园区规划咨询 PE 及 VC 投资咨询 IPO 咨询消费者研究 渠道研究 营销咨询 管理咨询 市场进入策略咨询竞争对手调研及监测 竞争策略研究 竞争环境研究 监测 企业战略研究 市场营销 / 促销策略分析 合作伙伴调研 Customer Service Hotline: Page 7 of 9

8 数据库咨询 中国行业财务数据库 中国企业财务数据库 产品进出 口数据库 中商情报网在调查工作中能够很好的借助国家部办委 行业协会等部门的资源为客户提供服务 ; 高层访谈的执行能力, 能够访问国家各个部委为企业提供全方位的政策导向 行业规划 ; 多年来针对工业领域的企业及用户调研的庞大数据库资源, 历史数据和企业 用户数据非常丰 福 国内权威市场研究公司, 具有行业内良好知名度 拥有多项自主开发的研究模型及专项咨询产品, 提供专业化的 市场研究整体解决方案 由国际专家和本土行业专家组成的资深项目团队, 为客户提供精准的研究服务 权威数据采集渠道, 持续 10 年的数据监测,7 年的国内市场研究经验, 超过 1000 多个市场研究案例 中商情报网订购单回执表 单位名称联系人地址 邮编 部门联系电话手机传真 报告名称 : Sanitary Protection in the Philippines 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 Customer Service Hotline: Page 8 of 9

9 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 : 备注 : 此帐户可开具增值税普通发票 开户行 : 中国工商银行深圳黄贝支行 指定账号 开户名 : 深圳中商智业投资顾问有限公司 帐号 : 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 : 备注 : 此帐户只可开具增值税普通发票 款到后, 发票随后寄发 此账号为唯一指定账号 电话 : 传真 :(0755) 联系方法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 : 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 : 网址 : 电邮 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline: Page 9 of 9