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1 博雅互动国际有限公司 ( 股份代号 : 0434.HK) 2015 年中期业绩目标成为网络棋牌类游戏的领先全球品牌

2 2015 年中期业绩重点受到网页棋牌游戏整体市场的下行风险和国内移动短信支付渠道整顿的影响, 尽管及时调整运营和市场策略, 第二季度业绩还是出现一定幅度的下滑年上半年, 收益约为人民币百万元, 同比减少 4.6% 移动端用户数量持续增长, 与网页端两极分化的情况愈加明显 - 移动端每日活跃用户数达到 5.3 百万人, 按年同比增加 30.4% - 移动端每月活跃用户数达到 22.6 百万人, 按年同比增加 26.5% 依靠灵活多变的支付渠道转换和货币化策略, 保持移动端的付费玩家增长 - 移动端的付费玩家群体数量增加至 2.6 百万人, 同比增加 82.3% - 移动端付费玩家平均收益德州扑克系列 : 按年同比上升 31.0% 其他游戏 : 按年同比上升 2.4% 扩展海内外在线分发管道国内 - 继续保持了跟国内三大电讯营运商的紧密合作, 最大限度争取资源, 为移动短讯支付渠道整顿后的市场布局打下了良好的基础 - 积极推进线下活动和比赛海外 - 深化与 Facebook Google LINE 等大型社交平台的合作关系 - 加强本地化的线下活动配合 - 扩大玩家群体和加强玩家对游戏的热衷程度 2

3 2015 年中期业绩

4 2015 年中期业绩人民币千元 2015 年上半年 2014 年上半年变化收益 437, , % 毛利 221, , % 本公司拥有人应占利润 73, , % 毛利率 50.8% 62.0% 个百分点纯利率 16.9% 30.1% 个百分点每股基本盈利 ( 人民币分 ) % 每股摊薄盈利 ( 人民币分 ) % 4

2015 年上半年收益分析收益按游戏类型分析 2015 年上半年 2014 年上半年 ( 人民币百万 ) 7.4% yoy 17.9% yoy 259 241 217 移动游戏 59.2% 52.

5 2015 年上半年收益分析收益按游戏类型分析 2015 年上半年 2014 年上半年 ( 人民币百万 ) 7.4% yoy 17.9% yoy 移动游戏 59.2% 52.6% 网页游戏 40.8% 47.4% 移动游戏网页游戏 2015 年第二季度 2015 年第一季度 2014 年第二季度 2014 年第一季度 5

6 2015 年上半年收益分析收益按游戏分析 2015 年上半年 2014 年上半年 ( 人民币百万 ) 18.6% yoy % yoy 120.0% yoy 其他 10.1% 4.4% 斗地主 19.9% 13.6% 德州扑克系列 70.0% 82.0% 德州扑克系列斗地主其他 2015 年第二季度 2015 年第一季度 2014 年第二季度 2014 年第一季度 6

7 2015 年上半年收益分析收益按游戏语言版本分析 2015 年上半年 2014 年上半年 ( 人民币百万 ) 10.4% yoy 14.0% yoy 简体中文 44.7% 38.7% 其他 55.3% 61.3% 简体中文其他 2015 年第二季度 2015 年第一季度 2014 年第二季度 2014 年第一季度 7

8 2015 年上半年成本及开支收益成本销售及市场推广开支行政开支 ( 占收益百分比, 人民币百万 ) 49.2% 38.0% % 45% % 35% % 25% % 15% 10% 50 5% 0% 0 ( 占收益百分比, 人民币百万 ) ( 占收益百分比, 人民币百万 ) % 24.7% 30% % 15.8% 19.2% % 12.0% % 10% % % 年上半年 2014 年上半年 2015 年上半年 2014 年上半年 2015 年上半年 2014 年上半年 25% 20% 15% 10% 5% 0% 8

9 付费玩家依靠灵活多变的支付渠道转换和变现策略, 保持移动端的付费玩家增长付费玩家 ( 000) 2,618 1,436 2, 年第二季度 2014 年第二季度 2015 年第一季度移动游戏网页游戏付费玩家同比变化环比变化总计 +68.4% +18.6% 移动游戏 +82.3% +22.3% 网页游戏 -41.2% -31.4% 9

10 每日活跃用户及每月活跃用户移动端游戏市场增长, 持续推动每日活跃用户及每月活跃用户的增加每日活跃用户 ( 000) 每月活跃用户 ( 000) 5,299 4,064 4,420 22,600 17,865 21, ,607 1,583 5,329 8,095 8, 年第二季度 2014 年第二季度 2015 年第一季度移动游戏网页游戏 2015 年第二季度 2014 年第二季度 2015 年第一季度移动游戏网页游戏每日活跃用户同比变化环比变化总计 +9.6% +3.5% 移动游戏 +30.4% +19.9% 网页游戏 -43.1% -42.3% 每月活跃用户同比变化环比变化总计 +7.6% -4.4% 移动游戏 +26.5% +7.0% 网页游戏 -34.2% -34.1% 10

11 主要游戏的每名付费玩家平均收益 (ARPPU) 斗地主在移动端的 ARPPU 受国内移动短讯支付渠道整顿的影响较大德州扑克 ARPPU 斗地主 ARPPU ( 人民币元 ) ( 人民币元 ) 年第二季度 2014 年第二季度 2015 年第一季度 2015 年第二季度 2014 年第二季度 2015 年第一季度移动游戏网页游戏移动游戏网页游戏德州扑克 ARPPU 同比变化环比变化移动游戏 +31.0% +27.4% 网页游戏 -35.6% -34.2% 斗地主 ARPPU 同比变化环比变化移动游戏 -60.3% -62.1% 网页游戏 +50.6% +48.8% 11

12 展望

13 2015 年业务布局 1 游戏开发 3 渗透新兴市场截至 2015 年 6 月 30 日游戏总数 31 截至 2015 年 6 月 30 日提供語言版本年下半年新增游戏 ( 目标 ) 5 继续加强和扩大棋牌类游戏组合 : 地方性棋牌游戏重点发展新渠道 ( 如移动设备及互联网电视 ) 中国针对地方性棋牌游戏加大研发及推广, 保持增长势头泰国印度越南中东地区 2 举办有影响力的赛事及玩家活动 4 物色业务发展新商机 2015 年第一季度成功收购棋牌游戏开发及运营商 Coalaa 100% 股权代价人民币 500 万进一步完善游戏品类进一步拓展海外市场份额, 尤其是泰国市场 2015 年第二季度投资极思维 12% 股权, 一家专注于电子产品的发展及销售及智能应用的发展的公司代价人民币 360 万加强在前沿技术的发展, 保持在技术领域的领先地位 13

14 问答环节

15 投资者查询博雅互动国际有限公司电邮 : investor@boyaa.com 金通策略有限公司电邮 : ir@dlkadvisory.com 电话 :

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$(Microsoft PowerPoint - 2015A UPEC IR ppt $cn$ $NDR$4.8 [\317\340\310\335\304\243\312\275])$ 股票代號 :1216 TT 2015 全年度業績發佈 (2016.4.11 更新 ) Disclaimers The information contained in this presentation is intended solely for your personal reference. Such information is subject to change without