國立中山大學學位論文典藏

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錞歪爵康
7 years ago
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1 -CityFamily 1 (Portal site) (Destination) (Virtual community) 4C - (Communications) (Content) (Community) (Commerce) (,1998) (1999) WWW

2 -CityFamily (exploratory research) CityFamily ( ) 2

3 -CityFamily 2. 3

4 -CityFamily () community symbolic functional Fernback(1999) 1 Community as Place Elias & Scotson 1974 Mercer Community as Symbol Anthony Cohen1985 entity of meaning 3 Community as Virtual Benedict Anderson (1983) imagined communities Cohen (1985) Rheingold (1993) & Baym (1995) 4

5 -CityFamily real entity () Rheingold(1993) ( 1996)Romm(1997) (Tapscott 1998) Hagel& Armstrong(1997)Net Gain 1 (communities of transaction) Virtual Vineyards Amazon 2 (communities of interest) Motley Fool 3 (communities of fantasy) ESPNet 4 (communities of relationship) Cancer Forum 5

6 -CityFamily 6 (1998) 800 (1) / (2) (3) / (4) (5) Coase ( ) (1998) (1998)

7 -CityFamily 7 () ~ (1999) Everett Rogers (,1999) Kotha(1998) Amazon.com (rehit) Hagel& Armstrong (1997) () Hagel& Armstrong(1997) (1999)

8 -CityFamily 8 () (1999) Hagel& Armstrong(1997)

9 -CityFamily 9 () Hagel& Armstrong(1997) (focus group) Hagel & Armstrong(1997) 2-2 Hagel& Armstrong(1997) / / / /

10 -CityFamily 10 () Hagel& Armstrong(1997) 1 ESPNet ESPN 2 (CRM) 3

11 -CityFamily Net Gain Hagel & Armstrong(1997) Hagel& Armstrong(1997) 1 (content attractiveness) 2 (member loyalty) 3 (member profiles) 11

12 -CityFamily 12 4 (transaction offerings) () Hagel& Armstrong(1997) ;

13 -CityFamily ; Hagel & Armstrong(1997) 2-3

14 -CityFamily Hagel& Armstrong (1997) () (1999) BBS BBS BBS

15 -CityFamily 15

16 -CityFamily 16 (Persnoa) Phares Chaplin(1997) Jerry M. Burber(1993) (,1999) (1999) (,,1994)

17 -CityFamily S (1990) S (Edwards Personal Preference Schedule, EPPS) (achievement) (endurance) (affiliation) (Sixteen Personality Factor Questionnaire) (1991) S 31 17

18 -CityFamily (Creyser,1963) Kelly(1975) (Theory of Personal Construct) Kelly Kelly (construct system) Andreason(1967) Kotler(1997) Wind Green(1974) 1 2 AIO 3 18

19 -CityFamily 4 5 AIO AIO Reynold Darden(1974) 1 (Activity) 2 (Interest) 3 (Opinion) Plummer(1974) 2-1 Joseph T.Plummer(1974) Plummer 30 19

20 -CityFamily 3-1 ( ) 20

21 -CityFamily CityFamily CityFamily CityFamily 5/1-5/ ,942 () 30 Plummer AIO( )

22 -CityFamily

23 -CityFamily () (1990) S S Cronbach s 3-2 () 6 23

24 -CityFamily

25 -CityFamily /1~5/7 ( ) 2. CityFamily 3. (System Operator, SYSOP) 4. S 25

26 -CityFamily (ANOVA) 4. ( ) 5. 26

27 -CityFamily 3-2 ANOVA ANOVA ANOVA

28 -CityFamily CityFamily , % Cronbach s (Robinson, Shaver, & Wrightsman, 1991) 28

29 -CityFamily 4-1 Cronbach's % % 4-2 (%) % % % (%) % 24.86% 23.76% 29

30 -CityFamily 4-4 (%) % ( 56.63%) (%) ~ ~ ~ ~ ~ ~ % 14.64% 11.33% 5% 4-6 (%)

31 -CityFamily % 4-7 (%) Plummer AIO (Ward s method) K- (K-means) (eigenvalue) 1 Varimax

32 -CityFamily

33 -CityFamily (%) (%) (%)

34 -CityFamily (%) (%) (%)

35 -CityFamily (%) (%) (%) (%)

36 -CityFamily Anderberg Punj & Stewart ( 2000) Punj & Stewart (Ward s method) K (K-means method) () (+ERSQ) 358 ERSQ ERSQ ERSQ 36

37 -CityFamily 4-20 Z 1 Z 2 Z 3 Z 4 Z 5 Z 6 Z 7 Z 8 Z 9 Z Z1 () K K- Z 1 Z 2 Z 3 Z 4 Z 5 Z 6 Z 7 Z 8 Z 9 Z F MS Df MS Df Z ** Z ** Z ** Z ** Z ** Z ** Z ** Z ** Z ** Z ** *p<.05 ; **p<

38 -CityFamily () 4-23 Z1 Z2 Z3 Z4 Z5 Z6 Z7 Z8 Z9 Z

39 -CityFamily (One-way ANOVA) %( ) %( ) %( ) %( ) %( ) %( ) %( ) %( ) %( ) %( ) %( ) %( )

40 -CityFamily S 4-25 SS MS F Between Groups Within Groups Total Between Groups Within Groups Total Between Groups Within Groups Total

41 -CityFamily () p () p () p () ()

42 -CityFamily () p ~ ~ ~ ~ ~ ~ () p () p

43 -CityFamily %( ) %( ) %( ) %( ) %( ) %( ) Wilks 4-32 Wilks' df Sig % 43

44 -CityFamily 44 16~ ( 1999)

45 -CityFamily 45 ()

46 -CityFamily 46 () () ()

47 -CityFamily 47 () (Data warehousing) (Data mining) () 1.

48 -CityFamily (page views) ( ) 48

49 -CityFamily ~ () 11. () 12. () MUD ~75 49

50 -CityFamily 1. Anderson, B., 1983, Imagined communities: Reflections on the origin and spread of nationalism, London: Verso. 2. Andreasen, A.R., 1967, Leisure, Mobility, and Life Style Patterns, American Marketing Association Conference Preceedings, Winter, 1967, p Cohen, A. P., 1985, The symbolic construction of community. Chichester, UK: Ellis Horwood. 4. Creyser, S., 1963, Toward Scientific Marketing, pp , Chicago: AMA. 5. Deway, J., 1927, The public and its problems, New York: Henry Holt. 6. Elias, N., & Scotson, J. l., 1974, Cohesion, conflict and community character. The sociology of community, pp London: Frank Cass. 7. Fernback, Jan, 1999, There Is a There There: Notes Toward a Definigion of Cybercommunity, Doing internet research: critical issues and methods for examining the Net, pp , London: Sage. 8. Hagel, J. & A. G. Armstrong, 1997, Net Gain: expanding markets through virtual communities, Boston: Harvard Business School Press. 9. Jones, Steven G., 1995, Cybersociety, London: Sage. 10. Kelly, G. A., 1975, The Psychology of Personal Construct, New York: Norton & Co. 11. Kotha, S., 1998, Competing on the Internet: The Case of Amazon.com, European Management Journal. 12. Kotler, P., Marketing Management: Analysis, Planning, Implementation, and Control, 9th Edition, Prentice Hall. 13. Mercer, B., 1956, The American community, New York: Random House. 14. Plummer, Joseph T., 1974, The Conocept and Application of Life Style Segmentation, Journal of Marketing, Jan, p Reynolds, F. D. & Darden, W. R., 1974, Constructing Life Style and Psychographics, Life Style and Psychographics, p.174, Chicago: AMA. 16. Rheingold. H., 1993, Virtual community: Homesteading on the electronic frontier, New York: Addison-Wesley. 17. Robinson, J. P., Shaver, P. R. & Wrigntsman, L. S., 1991, Criteria for Scale Selection and Evalution, Measures of Personality and Social 50

51 -CityFamily Psychological Attitudes, San Diego, CA: Academic Press. 18. Romm, C., Pliskin, N. and Clarke, R., 1997, Virtual communities and society: Toward an Integrative three phase model, International Journal of Information Management, Vol. 17, No. 4, 1997, pp Tapscott, D., a. Lowy, & D. Ticoll, ed., 1998, Blueprint to the Digital Economy, New York: McGraw-Hill. 1. CityFamily: 2. Amazon: 3. ESPNet: 4. Motley Fool: 51

52 -CityFamily 52

53 -CityFamily

54 -CityFamily 54

55 -CityFamily 55

56 -CityFamily 56

57 -CityFamily 1. 57

58 -CityFamily ~ ~ ~ ~ ~ ~ 5. ( ) 6.? CityFamily,,

59 -CityFamily CityFamily CityFamily CityFamily CityFamily 607 CityFamily 1. everyone is 2. everyone is a merchant 59

60 -CityFamily 3. everyone is a medium

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