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12 (8) :,,2004 (35)Ding, D. Z., 1997, Control, Conflict, and Performance: A Study of US-Chinese Joint Ventures, Journal of International (9) : QS Marketing, pp.31~45.,,2005 (36)Gal -Or, E., 1995, Maintaining Quality Standards in (10) : Franchise Chains, Management Science, Vol. 41(11), pp. 1774~,, (11) : (37)Grolleau, G., N. Mzoughi and A. Thomas, 2007, What,,2009 Drives Agrifood Firms to Register for an Environmental Management System?, European Review of Agricultural Economics, Vol. (12) : QS,, (2), pp.233~255. (13) :, (38)Grossman, G. M. and E. Helpman, 1991, Quality Ladders,2001 in the Theory of Growth, The Review of Economic Studies, (14) :, Vol. 58(1), pp.43~61.,1998 (39)Hatanaka, M., C. Bain and L. Busch, 2005, Third - (15) : party Certification in the Global Agrifood System, Food Policy,,,2009 Vol. 30(3), pp.354~369. (16) :, (40)Hennart, J. F., 1988, A Transaction Costs Theory of,1999 Equity Joint Ventures, Strategic Management Journal, Vol. 9(4), (17) : pp.361~374.,,2007 (41)Hennart, J. F., 1991, The Transaction Costs Theory of (18) :, Joint Ventures: An Empirical Study of Japanese Subsidiaries in,2008 the United States, Management Science, Vol. 37 (4), pp.483 ~ (19) :, 497.,1997 (42)Hennessy, D. A., J. Roosen and H. H. Jensen, 2003, (20) :, Systemic Failure in the Provision of Safe Food, Food Policy,,2007 (21) :,2001 (22) : :?,,2008 (6), pp.589~603. (23) :,,2002 (24) :,,2003 (3), pp.769~783. (25) :,,2003 (26) : :,,2005 (27) :, :,2000 (28) : ( ),2008 (29) : :,,2000 (30)Starbird, S. A., 2005, Moral Hazard, Inspection Policy, and Food Safety, American Journal of Agricultural Economics, Vol. 87(1), pp.15~27. (31)Barney, J., 1991, Firm Resources and the Theory of Competitive Advantage, Journal of Management, Vol. 17(1), pp. 99~120. (32)Christmann, P. and G. Taylor, 2006, Firm Self-regulation Through International Certifiable Standards: Determinants of Symbolic versus Substantive Implementation, Journal of International Business Studies, Vol. 37(6), pp.863~878. (33)Darnall, N. and S. Sides, 2008, Assessing the Performance of Voluntary Environmental Programs: Does Certification Matter?, Policy Studies Journal, Vol. 36(1), pp.95~117. (34)Deaton, B. J., 2004, A Theoretical Framework for Examining the Role of Third-party Certifiers, Food Control, Vol. 15(8), pp.615~ Vol. 28(1), pp.77~96. (43)Henson, S. and J. Caswell, 1999, Food Safety Regulation: An Overview of Contemporary Issues, Food Policy, Vol 24 (44)Lapan, H. E. and G. C. Moschini, 2007, Grading, Minimum Quality Standards and the Labeling of Genetically Modified Products, American Journal of Agricultural Economics, Vol. 89 (45)Michael, S. C., 2000, The Effect of Organizational Form on Quality: The Case of Franchising, Journal of Economic Behavior and Organization, Vol. 43(3), pp.295~318. (46)Michael, S. C., 2002, Can a Franchise Chain Coordinate?, Journal of Business Venturing,Vol. 17(4), pp.325~341. (47)Penrose, E. T., 1995, The Theory of the Growth of the Firm, Oxford University Press. (48)Potoski, M. and A. Prakash, 2005, Green Clubs and Voluntary Governance: ISO and Firms' Regulatory Compliance, American Journal of Political Science, Vol. 49 (2), pp. 235~248. (49)Prakash A., 2000, Responsible Care: An Assessment, Business & Society, Vol. 39(2), pp.183~209. (50)Rondinelli, D. and G. Vastag, 2000, Panacea, Common Sense, or Just a Label? The Value of ISO Environmental Management Systems, European Management Journal, Vol. 18 (5), pp.499~510. (51)Rouvière, E. and R. Soubeyran, 2008, Collective Reputation, Entry and Minimum Quality Standard, Fondazione Eni Enrico Mattei. (52)Yan, A. and B. Gray, 1994, Bargaining Power, Management Control and Performance in United States -China Joint Ventures: A Comparative Case Study, Academy of Management Journal,Vol. 37(6), pp.1478~1517. (53)Young, A., 1998, Growth without Scale Effects, Journal of Political Economy, Vol.106(1), pp.41~63.

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