南華大學數位論文

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1 A THESIS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION GRADUATE INSTITUTE IN PUBLISHING NAN HUA UNIVERSITY THE OPERATION MODELS OF WRITERS PRESSES IN TAIWAN ADVISOR: PH.D. CHEN CHUN-JUNG GRADUATE STUDENT: WU LI-CHUAN

4 Title of Thesis: The Operation Models of Writers Presses in Taiwan Name of Institute: Graduate Institute in Publishing, Nan Hua University Graduate date: June 2003 Name of student: Wu, Li-chuan Advisor: Ph. D. Chen Chun-jung Abstract The operation and management of presses has been a focus of the study of publishing, and their management principles are also an often-talked topic in both academic and practical discussions. By on the one hand analyzing writers motives, presses operation models and historic development, and on the other hand investigating the effects of writers idealism on the presses they actually run, this thesis attempts, from an operation and management perspective, to sketch an preliminary historic profile of writers presses in Taiwan publishing history, and extrapolate their future development. The study adopts literature review and in-depth interview approaches. Four operation models are categorized from literature review in chapter one and chapter two: 1. publish at one s own expense- household/handicraft industry publishing model 2. professional small-scale literature publishing model 3. market oriented and consumer book publishing model 4. division/proliferation and strategy alliance publishing model. Though diachronically categorized, the four models dose not stand for a vice versa necessity. That is, instead of being confined within any period of time, each model of writers press can appear synchronically. An open-ended questionnaire is compiled for the in-depth interview of the writers who are in charge of the presses of the last three models. Following three chapters compare and the contrast the answers of the questionnaire and respectively analyse them from the perspectives of organization, publishing arrangement, and marketing management. The research finds that, under the influence of capitalism, writers presses in Taiwan can not exclude themselves out of the trend of commercialism. In accordance with the change of social condition and publishing circumstances, most of the presses which initiated post-war Taiwan publishing in a refusal of silence reveal the ambition to extend their target beyond literature publishing. Meanwhile, the writer executives seem to outbalance executive writers gradually. Contrarily, though those few presses which have to keep their organization originally small to maintain the idealism and theur idiosyncrasy continue a more pure writer publishing tradition, different reading requests of the plural society and harsh competition among publishers have realistically marginalized them minorities of publishers. Keywords: writers presses, executive writers, operation models

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南華大學數位論文

南華大學數位論文南華大學 ( 文學所 ) 碩士論文論文題目 ( 陳千武小說活著回來及其相關事例研究 ) 論文題目 (Chen Chien Wu Return Alive And Some Research About It) 研究生 : 朱妍淩指導教授 : 林葉連中華民國一 0 一年 6 月 8 日陳千武小說