文化产业语境下的中国流行音乐

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尚市傅
7 years ago
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3 On the Chinese Pop Music within the Context of Culture Industry Keywords: Culture Industry Pop Music Pop Music Industry Abstract: Within the context of culture industry, the thesis conducts a thorough survey and analysis of the popular music industry of China, through both macro and micro researches, using methods of theoretical analysis as well as field investigation. Firstly, the article analyzes the features of pop music industry as a culture industry, which includes: a standpoint of the mass, urban style of consumption, mass media communication form, and commercialized production mode. These features make up of the premise and guarantee of pop music industry. The article also studies the relationship between artistry and industrialized features of pop music, and maintains that artistry is only ONE factor of the pop music industry chain. As pop music industry endows popular music with double-layer value in both commercial and art area, the artistry of popular music should not be an interference or even obstacle of the industrialization of pop music. Secondly, the article trims the development course of Chinese pop music industry through detailed survey and interviews, and divides it into three periods: mythological period, romantic period and epic period. The linear transition of the tree periods outlines the thread of the rational development of Chinese pop music industry. The article summarizes the production flow and distribution channels of pop music products, and discusses the key factors of the vertical development and all possibilities of horizontal exploitation of pop music industry, so as to take a trial step in the development of its value chain. Finally, the article discusses about the managing mode of Chinese pop music industry, and analyzes the managing tactics and measures of this industry. It puts forward that pop music industry is an integrative usage of brand strategy, product strategy, marketing strategy and star system, and it needs comprehensive implementation of star building, consumption survey, deciding on target market, making media planning, using promotion means, building distribution channels and so on. Using these managing tactics and measures, the article also studies some cases of music production corporations and disc companies that are influential in the contemporary pop music industry of China. 2

Firstly, the article analyzes the features of pop music industry as a culture industry, which includes: a standpoint of the mass, urban style of consumption, mass media communication form, and

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7 Centre for Contemporary Cultural StudiesBirmingham University 6

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我国原奶及乳制品安全生产和质量安全管理研究

我国原奶及乳制品安全生产和质量安全管理研究密级论文编号中国农业科学院硕士学位论文我国原奶及乳制品质量安全管理研究 Study on Quality and Safety Management of Raw Milk and Dairy Products in China 申请人 : 段成立指导教师 : 叶志华研究员张蕙杰研究员申请