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颗桦阙
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1 Wowprime Corporation (2727.tw) Presentation Steven Liu Executive Director - Finance

2 Introduction 2

3 Opening date (first store) Capital (NTD, thousands) Brand Number Store Number Employee Number Taiwan China Mid-to-highend 1.Overview China Mid-end Thailand (Franchise) Singapore (JV & Franchise) , ,088 (USD22,440,000) 290,743 (USD9,900,000) - July 31, ,152 (SGD1,800,000) ,879 5,

4 2.Investment Structure 4

5 3. Taiwan Business 5

6 (1) Store Number by Brand July 31,2014 Brand Opening date Cuisine Type Price (NTD) Store Number Western Style Cuisine Western Style Cuisine Japanese Cuisine BBQ Hokkaido Kelp Pot 1, / / Brand Opening date Cuisine Type New Style Japanese Cuisine French Teppanyaki Japanese Pork Chops & Curry Shabu Shabu & Stone Pot Vegetarian Food Price (NTD) Store Number 768 1, /

7 (1) Store Number by Brand July 31,2014 Brand Opening date Cuisine Type Coffee & Desserts New Teppanyaki Italian Food Price (NTD) Total Store Number

Wang Steak 9 Tasty 22 Tokiya 19 (2) Store Map in Taiwan July 31,2014 Total:298 YakiYan 14 Giguo 14 Ikki 7 Chamonix 10 Taipei / Taoyuan / Hsinchu Yilan Tasty 1 YakiYan 1 Giguo 1 Pintian 10 12 Hotpot

8 Wang Steak 9 Tasty 22 Tokiya 19 (2) Store Map in Taiwan July 31,2014 Total:298 YakiYan 14 Giguo 14 Ikki 7 Chamonix 10 Taipei / Taoyuan / Hsinchu Yilan Tasty 1 YakiYan 1 Giguo 1 Pintian Hotpot 19 Sufood 11 Famonn 12 hot 7 4 Total 151 Wang Steak 3 Tasty 8 Tokiya 9 YakiYan 3 Giguo 8 Ikki 4 Chamonix 2 Pintian Hotpot 13 Sufood 4 Famonn 3 Ita 2 Total 69 Jiayi / Tainan / Kaoshiung Miaoli / Taichung / Changhwa / Yunlin / Nantou Pingdong Hualian / Taidong Tasty 1 Tokiya 1 Giguo 1 Pintian 1 12 Hotpot 1 Total 5 Pintian 1 Total 4 Wang Steak 4 Tasty 10 Tokiya 6 YakiYan 5 Giguo 8 Ikki 5 Chamonix 4 Pintian 7 12 Hotpot 12 Sufood 3 Total 64 Tasty 2 Giguo 1 Pintian 1 YakiYan 1 Total 5 8

9 (3)Brand Positioning by Price High-end Customers Mid to high-end Customers Mid-end Customers 9

10 4. China Business 10

11 (1) Store Number by Brand July 31,2014 Brand Opening date Total Cuisine type Western Style Cuisine Western Style Cuisine French Teppanyaki Japanese Kaiseki Cuisine Shabu Shabu & Stone Pot Price (NTD) 1,786 (RMB 372) 720 (RMB 150) 1,891 (RMB 394) 1,786 (RMB 372) 235 (RMB 49) Store number

(2) China Store Map West North Stores Beijing 12 Shenyang 3 Jinan 2 Hefei 1 Tianjin 1 Qingdao 1 Dalian 1 Stores Chongqing 3 Chengdu 2 Wuhan 2 Changsha 1 Xian 1 Total 9 Total 21 East July

12 (2) China Store Map West North Stores Beijing 12 Shenyang 3 Jinan 2 Hefei 1 Tianjin 1 Qingdao 1 Dalian 1 Stores Chongqing 3 Chengdu 2 Wuhan 2 Changsha 1 Xian 1 Total 9 Total 21 East July 31,2014 Stores Shanghai 35 Nanjing 4 Suzhou 4 Hangzhou 4 Ningbo 3 Quanzhou 1 Wenzhou 1 Changzhou 1 Wuxi 3 Total 56 South Stores Shenzhen 4 Canton 4 Huizhou 1 Fuzhou 1 Xiamen 1 Dongguan 1 Total 12 12

13 Industry Analysis 13

14 Taiwan Market Share Unit:NTD$ Million Year (A) 2013 (B) 2014 Q2 YoY Growth (B-A)/A Sales/ Stores Wowprime 7,698 9,682 11,078 5, % Sales Catering industry Market share 316, , , , % 2.43% 2.95% 3.27% 3.38% - Source:Wowprime audited financial reports, Wowprime s Official Website, MOEA 14

15 Performance 15

16 Chart 1: Wowprime Store Numbers 16

17 Chart 2: Wowprime Sales NTD, Millions 16,000 Taiwan 14,000 Chain 14,881 12,000 Total 12,306 11,079 10,000 9,716 9,682 8,000 7,117 7,698 6,000 4,411 4,733 5,350 5,753 4,000 2,000 3,486 2,885 3,487 3,767 4, ,624 3, (assume) 2007(assume) Note:2012,2013 numbers are under IFRSs. 17

18 Chart 3: Wowprime Net Profits Attributable to Parent Company NTD, Thousands 1,200,000 Net Profit 634, , ,477 1,052,223 1,100,000 1,000, , , , , , , , , , ,477 1,052, , , Note:2012,2013 numbers are under IFRSs. Net Profit 18

19 Chart 4: Wowprime EPS 年度 NTD EPS EPS Note:2012,2013 numbers are under IFRSs. 19

20 Future Development Strategy 20

21 Wowprime Future Global Development Strategy Business Scope Business Model Taiwan Direct-Own China Overseas Direct-Own Priority in Franchise; Secondary in Joint Venture 21

22 Wowprime Future Development in Taiwan Market 22

23 Taiwan Market Environment Slowdown in economic growth Saturation inf & B market Small market size : numbers of store are limited. 23

24 Wowprime Future Development Strategy in Taiwan Slow down the expansion of existing brands Maintain stable operating margin Continue establishing new brands 24

25 Wowprime Future Development in China Market 25

26 China High-end F & B Market Environment Economy continues to grow and purchasing power increases Rise of consumption level of second and third-tier cities Limited competitors Huge market potential, numbers of store are unlimited Increases in cost: especially labor and rent; test on ability of cost-shifting 26

27 Wowprime Future Development Strategy of China High-end F & B Market Expand rapidly Multi-brand strategy is needless The biggest steak brand in the world Shift cost & stabilize operating margin 27

28 China Mid-end F&B Market Environment Massive market potential for unlimited stores Many competitors Need to localize the flavor Cost increases challenge profit maintenance 28

29 Wowprime Future Development Strategy of China Mid-end F&B Market Step one: localization Step two: create profit model Step three: copy and expand 29

30 Wowprime Long-Term Target Finest F&B chain in the world Year Achievement ,000 stores ,000 stores 30

31 Thank You 31

(Microsoft PowerPoint Wowprime Presentation.ppt [\254\333\256e\274\322\246\241])

$(Microsoft PowerPoint Wowprime Presentation.ppt [\254\333\256e\274\322\246\241])$ Wowprime Corporation (2727.tw) Presentation Alex Chiu Executive Director, Finance Introduction 1.Overview As of Mar. 31 2018 Taiwan China Singapore (JV & Franchise) USA (JV & Franchise) Opening Date (first