意大利食品行业在国际上占有的重要地位和享有的声誉, 是米兰国际食品展成功举办的重要基础每届展会吸引了各国买家及食品行业的高度关注米兰国际食品展在成功举办五届之后便确立了欧洲食品及农产品第三大展的地位 2015 年米兰国际食品展成就了一系列创纪录的数据 : 180,000 平方米展出面积 78,4

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1 意大利米兰国际食品展米兰国际展览中心 2017 年 5 月 8-11 日

2 意大利食品行业在国际上占有的重要地位和享有的声誉, 是米兰国际食品展成功举办的重要基础每届展会吸引了各国买家及食品行业的高度关注米兰国际食品展在成功举办五届之后便确立了欧洲食品及农产品第三大展的地位 2015 年米兰国际食品展成就了一系列创纪录的数据 : 180,000 平方米展出面积 78,493 名高质量观众 ( 其中 23,430 名来自意大利以外国家 ), 展会通过 UFI 全球展览会协会认证 95% 的观众对参观效果保持高度满意 ; 下届展会预计将获得极高的回头客率仅 2015 年, 超过 2,000 名记者为媒体撰写了 1,200 篇关于展会的文章归功于出色的展会在线配对活动,2,100 名顶级国际买家参与了 12,000 场商务会谈, 在仅仅四天时间内与 2,838 家参展商 ( 代表 7,000 多个品牌 ) 会面, 绝大部分观众表示会再次参观 2017 年米兰国际食品展得益于各大食品行业协会的大力支持, 米兰国际食品展已经成为一场行业内瞩目的国际盛会, 是展商和买家沟通的桥梁是寻找合作的不二良机, 也是您了解市场趋势与需求获得行业最新动态的橱窗在这里, 您将体验来自世界的味道, 享受美食的饕餮盛宴 The success of TUTTOFOOD has very solid foundations. The aim we set ourselves was to make the exhibition known on an international scale and to encourage business dealings for all the companies participating in the fair. The food community accepted our invitation and has enabled us in only five events to attain the third place in the ranking of professional food and agrifood events in Europe. TUTTOFOOD closed the 2015 exhibition having broken an impressive number of records: square meters of exhibition space qualified visitors (of whom were foreign visitors) certified by UFI, the Global Association of the Exhibition Industry. 95% of the visitors has remained highly satisfied with their visit; for next edition a high rate of return is expected. more than journalists who wrote articles for the European Press on the exhibition only in top selected international buyer highly profiled were involved in almost business meetings for just four days with exhibitors (representing more than brands) thanks to the online Expo Matching Program. Time after time, TUTTOFOOD has become a stage where companies in the sector can present their products to the national and international market, to find out and understand market trends. This success is also due to our solid relationships with the main business associations (Aidepi, Assica,Assobirra,Mineracqua,Unaprol, Unas,Unionalimentari) and our international networking.

2015 年数据 / FACTS AND FIGURES 2015 展出面积 EXHIBITION AREA 180,000 平方米与 2013 年相比 +50% 2015 年展会数据 GROWTH IN 2015 观众数量 VISITORS 78.

9% 观众类型 TYPE OF VISITOR 来自意大利以外地区观众 FOREIGN VISITORS 78.

IMPORTER/EXPORTER 13% 酒吧 / 餐厅 BAR 13,08% 美洲 / AMERICA 3,10% 非洲 / AFRICA 2,16% 大洋洲 / OCEANIA 意大利观众类型 ACTIVITY SECTOR FOR ITALY 3% 服务商 SERVICES

3 2015 年数据 / FACTS AND FIGURES 2015 展出面积 EXHIBITION AREA 180,000 平方米与 2013 年相比 +50% 2015 年展会数据 GROWTH IN 2015 观众数量 VISITORS 其中 23,430 来自意大利以外国家与 2013 年相比增加 56.4% 展商数量 EXHIBITORS 其中 432 家来自意大利以外国家与 2013 年相比增加 41.9% 观众类型 TYPE OF VISITOR 来自意大利以外地区观众 FOREIGN VISITORS 经销商 / 代理商 REPRESENTATIVE/ WHOLESALER 30% 65,01% 欧洲 / EU 16,65% 亚洲 / ASIA 20% 其他 OTHER 5% 14% 大型百货公司 GDO 专卖店 SPECIALITY STORE 20% 18% 进出口商 IMPORTER/EXPORTER 13% 酒吧 / 餐厅 BAR 13,08% 美洲 / AMERICA 3,10% 非洲 / AFRICA 2,16% 大洋洲 / OCEANIA 意大利观众类型 ACTIVITY SECTOR FOR ITALY 3% 服务商 SERVICES 13% 食品行业相关人员 FOOD INDUSTRY 37% 食品贸易商 FOOD TRADE 意大利以外观众类型 ACTIVITY SECTOR FOR FOREIGN COUNTRIES 14% 食品行业相关人员 FOOD INDUSTRY 2% 服务商 SERVICES 41% 食品贸易商 FOOD TRADE 20% 进出口商 IMPORTER/EXPORTER 27% 零售商 / 大型百货公司 WHOLESALE TRADE / GDO 18% 进出口商 IMPORTER/EXPORTER 25% 零售商 / 大型百货公司 WHOLESALE TRADE / GDO

4 产品分类及所占比重 DISTRIBUTION OF PRODUCT CATEGORIES IN TERMS OF SQUARE METERS 78,493 名观众 VISITORS 其中 23,430 来自意大利以外国家 of which 23,430 from foreign countries 4,05% 海鲜 SEAFOOD 29,57% 综合食品类 MIXED PRODUCTS 10,63% 乳制品馆 DAIRY PRODUCTS 11,82% 餐厅 HORECA 12,72% 速冻食品 FROZEN FOOD 17,19% 肉制品与腌肉 MEAT AND CURED MEATS 14,02% 甜食类 CONFECTIONERY

5 展会满意度 / SATISFACTION INDEX 观众满意度 / VISITORS SATISFACTION 82,7% 满意 / POSITIVE 15,4% 一般 / NEUTRAL 1,9% 不满意 / NEGATIVE 买家满意度 / BUYER SATISFACTION 90,9% 满意 / POSITIVE 9,1% 一般 / NEUTRAL 0% 不满意 / NEGATIVE

6 选择米兰国际食品展 (TUTTOFOOD 2017) 的理由米兰 :2015 年米兰世博会的集思广益的点子都将会通过 2017 年米兰国际食品展逐渐成为现实在这里, 您将感受到最浓厚的异国食品文化, 置身于各国美食之林, 享受超值的交易盛果国际化进程 : 展会主办方意大利米兰国际展览公司致力于开拓米兰国际食品展的全球化影响力, 投入了大量的资源, 力争实现 2017 年达到 100,000 名观众的目标, 意大利以外的观众推广主要聚焦于美国加拿大日本以及其他欧洲国家商务配对 :2015 年共有 2100 名全球各地专业买家通过主办方的严格筛选后成功与参展商完成了商务配对 2017 年我们将继续邀请全球数千家顶级专业买家参与商务配对计划专业合作伙伴 : 各大主要贸易协会与机构都将支持展会, 并保障展会现场活动的质量行业风向标 : 汇集了行业内各个领域的顶级专家, 使得展会成为食品行业消费及市场趋势方面的风向标平台效应 : 米兰国际食品展无疑是吸引各国买家的聚集地, 是国际食品交流的贸易平台, 吸引着欧洲北美南美亚洲中东非洲的优质买家前来参观 REASON WHY MILAN: has become the European food capital. During the next few years it will form a stage where all the B2B activities launched during Expo Milano 2015 will become a reality. INTERNATIONAL FORUM: major investments have been launched with the aim of reaching the target of 100,000 visitors in 2017, with a special focus on Europe and the U.S.A., Canada and Japan (with the collaboration of ICE, the Italian Trade Agency). BUSINESS MATCHING: having tested the service in 2015 on top buyers, now, all the qualified visitors who ask to be part of the TUTTOFOOD Business Community will be involved in the project to encourage and promote encounters between the supply and the demand. QUALIFIED PARTNERS: the main trade associations and institutions support the exhibition and guarantee the quality of the event. OBSERVATORY: we consult experts on the sector who are a benchmark in terms of providing statistical analysis about consumption and market trends. HUB: a showcase for a sector which - as well as generating business - promotes culture and lifestyles and reaches out to the countries in the Mediterranean area.

7 汉诺威米兰展览 ( 上海 ) 有限公司上海浦东新区银霄路 393 号百安居浦东商务大厦 301 室邮编 : 联系人 : 曹琪小姐电话 : 转 291 传真 : / 邮箱 :seumi.cao@hmf-china.com

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2014 湖南会展业发展报告 ( 简装版 ) 中国国际贸易促进委员会湖南省分会 2014 湖南会展业发展报告编委会荣誉顾问 : 何报翔湖南省人民政府副省长顾问 : 王光明湖南省人民政府副秘书长主编 : 李沛中国国际贸易促进委员会湖南省